Location, USA

• Devised and executed a comprehensive UX strategy that significantly streamlined design processes to increase team efficiency, in order to reduce project timelines.
• Collaborated closely with cross-functional teams to ensure the integration of UX principles throughout the entire product development lifecycle, for a seamless and user-centered design experience.
• Mentored and coached both mid-weighted and senior UX team members, fostering a collaborative and growth-oriented environment that resulted in enhanced skill development and career progression.

Madrid

• Developed a comprehensive UX strategy that streamlined design processes, resulting in a 35% reduction in project timelines and a 20% increase in team efficiency.
• Helped conducted extensive user research, including interviews, surveys, and usability testing, to gather valuable insights that informed data-driven design decisions.
• Collaborated closely with cross-functional teams, including product managers, engineers, and marketing specialists, to ensure a seamless integration of UX principles throughout the entire product development lifecycle.
• Mentored and coached junior UX team members, fostering a collaborative and growth-oriented environment that promoted skill development and career progression.
• Implemented quantitative and qualitative metrics to measure the success of UX initiatives, leading to an average result of 85% in user satisfaction scores
• Established a consistent design language by creating and maintaining a comprehensive design system, which facilitated a cohesive user experience across all digital platforms.
• Presented UX results and recommendations to stakeholders, effectively communicating the value of user-centered design and securing buy-in for proposed design solutions.

Madrid

• Executed and defined the process of research, discovery, ideation and prioritization of improvements of the company's products (gateway, payment management tools and analysis panel)
• Maintained and improved the products to guarantee the delivery of value in each phase of the user journey
• Helped to define the value proposition and planned quarterly and yearly roadmaps and objectives, and its communication to customers, suppliers and stakeholders
• Evangelized the product and the vision of the company among clients, stakeholders and collaborators
• As a Product Owner, I coordinated and helped, along with the team, to define and refine user stories according to Agile and Lean UX best practices
• As Marketing Product Manager, I was in charge of defining product differentiation, sales arguments and coordinating content and marketing campaigns
• As Design Operations Manager, defined, created and documented the workflows, toolset, budgets and measurement for an end-to-end product design process
• Promoted the improvement of the UX and the design system of the visual interfaces of the products, focused on CRO

Madrid

• Helped improve the e-commerce, checkout process and back office management for public transportation services and to boost productivity through its UX
• Coordinated a UX team within transportation division, leading projects for major clients such Metro and Renfe
• As UX lead and DesignOps, started to set the methodologies, processes, toolset and design system for the whole transportation division along with the UX Manager and a team of 12 multidisciplinary designers

Madrid

• Improved the way users search and filter results at flight & hotels offers page
• Helped to optimize the CR at key stages in the funnel
• Contributed to refine UX patterns, microinteractions and information architecture for the team
• Managed the transitions at Home, Marketing and SEO pages to new design system and CMS platform

Madrid

• Helped to define new business models and product insights, and collaborating from research, functional definition and visual design to build up new features for both user's mobile apps (B2C) and backend control panel (B2B).

Madrid

• Led and executed several UX and UI projects, including banking (Attijariwafa Bank), public administration (Social Security) and energy (Iberdrola); for mobile and web products, from research to delivery to developers
• Assisted the team manager in estimating and planning projects, and assuming responsibilities in their execution.
• Guided and managed juniors and interns to embrace the methodology and fundamentals of UX

Madrid

• Helped to update and redefine the UX and UI of the mobile white-label wallet product, for Correos and MediaMarkt business
• Defined and designed a complete B2B payment management platform, from functional definition to user flows and design system
• Collaborated with Product Manager and Product Marketing Manager to find the product market fit and plan product evolutions

Seville/Madrid

• Multitask digital creative, web+ux+graphic designer, copywriter, brand consultant and communication strategist. Made short –B2B & B2C communication problems solver.
• Web and graphic designer, marketing strategist, and brand consulter
• Product, UX and UI designer for web and mobile apps

Huelva

• All-purpose advertising creative: copywriter, graphic design, web UI designer. Art Director and Creative Director to up to 5 team members.
• Creative management and execution of marketing, advertising and branding strategies
• Managed a +5 members multidisciplinary creative team, and reported to CEO
• Collaboration in sales activities and strategy and production/traffic processes
• Performed thorough field research, leading to more effective advertisement strategies
• Applied effective management strategies to achieve team success
• Worked to attract and retain consumers
• Developed thoughtful strategies that supported sales plans
• Brought forth an energetic attitude and a committment to teamwork